Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9E2CD
RGB
233, 226, 205
HSL
45, 39%, 86%
HSB
45, 12%, 91%
CMYK
0, 3, 12, 9
LAB
90, 0, 11
LCH
90, 11, 91
OKLCH
0.91, 0.03, 92
XYZ
72, 76, 69
LUV
90, 5, 17
HWB
45, 80%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.