Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9E2D4
RGB
233, 226, 212
HSL
40, 32%, 87%
HSB
40, 9%, 91%
CMYK
0, 3, 9, 9
LAB
90, 1, 8
LCH
90, 8, 85
OKLCH
0.91, 0.02, 85
XYZ
73, 76, 73
LUV
90, 5, 12
HWB
40, 83%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.