Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9E4EA
RGB
233, 228, 234
HSL
290, 12%, 91%
HSB
290, 3%, 92%
CMYK
0, 3, 0, 8
LAB
91, 3, -2
LCH
91, 3, 318
OKLCH
0.92, 0.01, 321
XYZ
76, 79, 89
LUV
91, 2, -4
HWB
290, 89%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.