Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9E5CC
RGB
233, 229, 204
HSL
52, 40%, 86%
HSB
52, 12%, 91%
CMYK
0, 2, 12, 9
LAB
91, -2, 13
LCH
91, 13, 98
OKLCH
0.92, 0.03, 100
XYZ
73, 78, 68
LUV
91, 4, 19
HWB
52, 80%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.