Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9E9F3
RGB
233, 233, 243
HSL
240, 29%, 93%
HSB
240, 4%, 95%
CMYK
4, 4, 0, 5
LAB
93, 1, -5
LCH
93, 5, 286
OKLCH
0.94, 0.01, 286
XYZ
79, 82, 96
LUV
93, -1, -8
HWB
240, 91%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.