Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EBDC
RGB
233, 235, 220
HSL
68, 27%, 89%
HSB
68, 6%, 92%
CMYK
1, 0, 6, 8
LAB
93, -3, 7
LCH
93, 8, 110
OKLCH
0.93, 0.02, 113
XYZ
76, 82, 79
LUV
93, 0, 11
HWB
68, 86%, 8%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.