Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9ECCE
RGB
233, 236, 206
HSL
66, 44%, 87%
HSB
66, 13%, 93%
CMYK
1, 0, 13, 7
LAB
93, -5, 14
LCH
93, 15, 109
OKLCH
0.93, 0.04, 112
XYZ
75, 82, 70
LUV
93, 0, 22
HWB
66, 81%, 7%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.