Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9ECFB
RGB
233, 236, 251
HSL
230, 69%, 95%
HSB
230, 7%, 98%
CMYK
7, 6, 0, 2
LAB
93, 1, -8
LCH
93, 8, 278
OKLCH
0.95, 0.02, 277
XYZ
81, 84, 103
LUV
93, -2, -12
HWB
230, 91%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.