Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EDD4
RGB
233, 237, 212
HSL
70, 41%, 88%
HSB
70, 11%, 93%
CMYK
2, 0, 11, 7
LAB
93, -5, 12
LCH
93, 13, 111
OKLCH
0.94, 0.03, 114
XYZ
76, 83, 74
LUV
93, -1, 18
HWB
70, 83%, 7%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.