Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
E9EECF
RGB
233, 238, 207
HSL
70, 48%, 87%
HSB
70, 13%, 93%
CMYK
2, 0, 13, 7
LAB
93, -6, 14
LCH
93, 16, 111
OKLCH
0.94, 0.04, 115
XYZ
75, 83, 71
LUV
93, -1, 23
HWB
70, 81%, 7%
Pantone
365 C
Harmonies
Shades & tints
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