Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EEDD
RGB
233, 238, 221
HSL
78, 33%, 90%
HSB
78, 7%, 93%
CMYK
2, 0, 7, 7
LAB
93, -4, 8
LCH
93, 9, 117
OKLCH
0.94, 0.02, 120
XYZ
77, 84, 80
LUV
93, -2, 12
HWB
78, 87%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.