Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EEDF
RGB
233, 238, 223
HSL
80, 31%, 90%
HSB
80, 6%, 93%
CMYK
2, 0, 6, 7
LAB
93, -4, 7
LCH
93, 8, 119
OKLCH
0.94, 0.02, 122
XYZ
77, 84, 82
LUV
93, -2, 11
HWB
80, 87%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.