Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9EFFB
RGB
233, 239, 251
HSL
220, 69%, 95%
HSB
220, 7%, 98%
CMYK
7, 5, 0, 2
LAB
94, 0, -7
LCH
94, 7, 266
OKLCH
0.95, 0.02, 264
XYZ
82, 86, 104
LUV
94, -4, -10
HWB
220, 91%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.