Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9F4E6
RGB
233, 244, 230
HSL
107, 39%, 93%
HSB
107, 6%, 96%
CMYK
5, 0, 6, 4
LAB
95, -6, 5
LCH
95, 8, 136
OKLCH
0.96, 0.02, 139
XYZ
80, 88, 88
LUV
95, -5, 9
HWB
107, 90%, 4%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.