Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9FBFB
RGB
233, 251, 251
HSL
180, 69%, 95%
HSB
180, 7%, 98%
CMYK
7, 0, 0, 2
LAB
97, -6, -2
LCH
97, 6, 199
OKLCH
0.97, 0.02, 197
XYZ
86, 93, 105
LUV
97, -10, -2
HWB
180, 91%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.