Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EA3A01
RGB
234, 58, 1
HSL
15, 99%, 46%
HSB
15, 100%, 92%
CMYK
0, 75, 100, 8
LAB
53, 66, 66
LCH
53, 94, 45
OKLCH
0.61, 0.22, 34
XYZ
35, 21, 2
LUV
53, 144, 42
HWB
15, 0%, 8%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Cherry
#D2042D
Vermilion
#E34234
Tomato
#FF6347
Mahogany
#C04000
Scarlet
#FF2400
Chocolate
#D2691E
Pumpkin
#FF7518
Browse every named red on shades of red, or all families on colors.