Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EA6708
RGB
234, 103, 8
HSL
25, 93%, 47%
HSB
25, 97%, 92%
CMYK
0, 56, 97, 8
LAB
60, 49, 67
LCH
60, 83, 54
OKLCH
0.67, 0.18, 47
XYZ
39, 27, 3
LUV
60, 110, 52
HWB
25, 3%, 8%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.