Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EACCC0
RGB
234, 204, 192
HSL
17, 50%, 84%
HSB
17, 18%, 92%
CMYK
0, 13, 18, 8
LAB
84, 9, 10
LCH
84, 14, 47
OKLCH
0.87, 0.04, 43
XYZ
65, 64, 59
LUV
84, 19, 13
HWB
17, 75%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.