Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EACCC4
RGB
234, 204, 196
HSL
13, 47%, 84%
HSB
13, 16%, 92%
CMYK
0, 13, 16, 8
LAB
84, 10, 8
LCH
84, 13, 39
OKLCH
0.87, 0.04, 35
XYZ
65, 65, 61
LUV
84, 19, 10
HWB
13, 77%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.