Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD0BC
RGB
234, 208, 188
HSL
26, 52%, 83%
HSB
26, 20%, 92%
CMYK
0, 11, 20, 8
LAB
85, 7, 13
LCH
85, 15, 62
OKLCH
0.87, 0.04, 60
XYZ
66, 66, 57
LUV
85, 17, 18
HWB
26, 74%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.