Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD0C2
RGB
234, 208, 194
HSL
21, 49%, 84%
HSB
21, 17%, 92%
CMYK
0, 11, 17, 8
LAB
85, 8, 10
LCH
85, 13, 54
OKLCH
0.88, 0.03, 50
XYZ
66, 67, 60
LUV
85, 17, 14
HWB
21, 76%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.