Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD0CA
RGB
234, 208, 202
HSL
11, 43%, 85%
HSB
11, 14%, 92%
CMYK
0, 11, 14, 8
LAB
86, 9, 6
LCH
86, 11, 37
OKLCH
0.88, 0.03, 33
XYZ
67, 67, 65
LUV
86, 16, 8
HWB
11, 79%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.