Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD0CC
RGB
234, 208, 204
HSL
8, 42%, 86%
HSB
8, 13%, 92%
CMYK
0, 11, 13, 8
LAB
86, 9, 5
LCH
86, 10, 32
OKLCH
0.88, 0.03, 28
XYZ
67, 67, 66
LUV
86, 16, 6
HWB
8, 80%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.