Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD0DD
RGB
234, 208, 221
HSL
330, 38%, 87%
HSB
330, 11%, 92%
CMYK
0, 11, 6, 8
LAB
86, 11, -3
LCH
86, 11, 345
OKLCH
0.88, 0.03, 346
XYZ
70, 68, 78
LUV
86, 14, -7
HWB
330, 82%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.