Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD2C3
RGB
234, 210, 195
HSL
23, 48%, 84%
HSB
23, 17%, 92%
CMYK
0, 10, 17, 8
LAB
86, 7, 11
LCH
86, 13, 57
OKLCH
0.88, 0.03, 54
XYZ
67, 68, 61
LUV
86, 15, 14
HWB
23, 76%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.