Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD2DD
RGB
234, 210, 221
HSL
332, 36%, 87%
HSB
332, 10%, 92%
CMYK
0, 10, 6, 8
LAB
86, 10, -2
LCH
86, 10, 347
OKLCH
0.89, 0.03, 348
XYZ
70, 69, 78
LUV
86, 13, -5
HWB
332, 82%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.