Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD4CA
RGB
234, 212, 202
HSL
19, 43%, 85%
HSB
19, 14%, 92%
CMYK
0, 9, 14, 8
LAB
87, 7, 8
LCH
87, 10, 50
OKLCH
0.89, 0.03, 46
XYZ
68, 69, 66
LUV
87, 14, 10
HWB
19, 79%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.