Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD8CC
RGB
234, 216, 204
HSL
24, 42%, 86%
HSB
24, 13%, 92%
CMYK
0, 8, 13, 8
LAB
88, 5, 8
LCH
88, 10, 59
OKLCH
0.89, 0.03, 56
XYZ
69, 71, 67
LUV
88, 11, 11
HWB
24, 80%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.