Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD8CF
RGB
234, 216, 207
HSL
20, 39%, 86%
HSB
20, 12%, 92%
CMYK
0, 8, 12, 8
LAB
88, 5, 7
LCH
88, 9, 52
OKLCH
0.89, 0.02, 48
XYZ
70, 71, 69
LUV
88, 11, 9
HWB
20, 81%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.