Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAD8DD
RGB
234, 216, 221
HSL
343, 30%, 88%
HSB
343, 8%, 92%
CMYK
0, 8, 6, 8
LAB
88, 7, 0
LCH
88, 7, 359
OKLCH
0.90, 0.02, 359
XYZ
72, 72, 78
LUV
88, 10, -2
HWB
343, 85%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.