Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EADAC9
RGB
234, 218, 201
HSL
31, 44%, 85%
HSB
31, 14%, 92%
CMYK
0, 7, 14, 8
LAB
88, 4, 10
LCH
88, 11, 71
OKLCH
0.90, 0.03, 69
XYZ
70, 72, 65
LUV
88, 11, 15
HWB
31, 79%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.