Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EADBCA
RGB
234, 219, 202
HSL
32, 43%, 85%
HSB
32, 14%, 92%
CMYK
0, 6, 14, 8
LAB
88, 3, 10
LCH
88, 11, 72
OKLCH
0.90, 0.03, 71
XYZ
70, 72, 66
LUV
88, 10, 15
HWB
32, 79%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.