Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EADCCF
RGB
234, 220, 207
HSL
29, 39%, 86%
HSB
29, 12%, 92%
CMYK
0, 6, 12, 8
LAB
89, 3, 8
LCH
89, 9, 68
OKLCH
0.90, 0.02, 65
XYZ
71, 73, 69
LUV
89, 9, 12
HWB
29, 81%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.