Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EADCF3
RGB
234, 220, 243
HSL
277, 49%, 91%
HSB
277, 9%, 95%
CMYK
4, 9, 0, 5
LAB
89, 8, -9
LCH
89, 12, 310
OKLCH
0.91, 0.03, 312
XYZ
76, 75, 95
LUV
89, 6, -16
HWB
277, 86%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.