Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EADDDC
RGB
234, 221, 220
HSL
4, 25%, 89%
HSB
4, 6%, 92%
CMYK
0, 6, 6, 8
LAB
89, 4, 2
LCH
89, 5, 26
OKLCH
0.91, 0.01, 23
XYZ
73, 74, 78
LUV
89, 8, 2
HWB
4, 86%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.