Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAE0CD
RGB
234, 224, 205
HSL
39, 41%, 86%
HSB
39, 12%, 92%
CMYK
0, 4, 12, 8
LAB
90, 1, 11
LCH
90, 11, 84
OKLCH
0.91, 0.03, 84
XYZ
72, 75, 68
LUV
90, 7, 16
HWB
39, 80%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.