Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAE2CC
RGB
234, 226, 204
HSL
44, 42%, 86%
HSB
44, 13%, 92%
CMYK
0, 3, 13, 8
LAB
90, 0, 12
LCH
90, 12, 89
OKLCH
0.91, 0.03, 90
XYZ
72, 76, 68
LUV
90, 6, 18
HWB
44, 80%, 8%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.