Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EAE2D2
RGB
234, 226, 210
HSL
40, 36%, 87%
HSB
40, 10%, 92%
CMYK
0, 3, 10, 8
LAB
90, 1, 9
LCH
90, 9, 85
OKLCH
0.91, 0.02, 85
XYZ
73, 77, 72
LUV
90, 6, 13
HWB
40, 82%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.