Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EBD0DA
RGB
235, 208, 218
HSL
338, 40%, 87%
HSB
338, 11%, 92%
CMYK
0, 11, 7, 8
LAB
86, 11, -1
LCH
86, 11, 353
OKLCH
0.88, 0.03, 353
XYZ
69, 68, 76
LUV
86, 15, -4
HWB
338, 82%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.