Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EBDCF6
RGB
235, 220, 246
HSL
275, 59%, 91%
HSB
275, 11%, 96%
CMYK
4, 11, 0, 4
LAB
90, 9, -11
LCH
90, 14, 309
OKLCH
0.91, 0.04, 311
XYZ
76, 76, 98
LUV
90, 7, -19
HWB
275, 86%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.