Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EBE0CC
RGB
235, 224, 204
HSL
39, 44%, 86%
HSB
39, 13%, 92%
CMYK
0, 5, 13, 8
LAB
90, 1, 11
LCH
90, 11, 83
OKLCH
0.91, 0.03, 83
XYZ
72, 75, 68
LUV
90, 8, 16
HWB
39, 80%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.