Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EC3100
RGB
236, 49, 0
HSL
12, 100%, 46%
HSB
12, 100%, 93%
CMYK
0, 79, 100, 7
LAB
53, 69, 66
LCH
53, 96, 44
OKLCH
0.61, 0.23, 33
XYZ
36, 20, 2
LUV
53, 151, 40
HWB
12, 0%, 7%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.