Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
EC4D05
RGB
236, 77, 5
HSL
19, 96%, 47%
HSB
19, 98%, 93%
CMYK
0, 67, 98, 7
LAB
56, 61, 66
LCH
56, 90, 48
OKLCH
0.64, 0.21, 38
XYZ
37, 23, 3
LUV
56, 133, 46
HWB
19, 2%, 7%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.