Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
ECC9FF
RGB
236, 201, 255
HSL
279, 100%, 89%
HSB
279, 21%, 100%
CMYK
7, 21, 0, 0
LAB
85, 20, -22
LCH
85, 30, 312
OKLCH
0.88, 0.08, 314
XYZ
74, 67, 104
LUV
85, 16, -38
HWB
279, 79%, 0%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.