Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCBC2
RGB
236, 203, 194
HSL
13, 53%, 84%
HSB
13, 18%, 93%
CMYK
0, 14, 18, 7
LAB
84, 11, 9
LCH
84, 14, 39
OKLCH
0.87, 0.04, 36
XYZ
66, 64, 60
LUV
84, 21, 11
HWB
13, 76%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.