Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCCC0
RGB
236, 204, 192
HSL
16, 54%, 84%
HSB
16, 19%, 93%
CMYK
0, 14, 19, 7
LAB
85, 10, 10
LCH
85, 15, 45
OKLCH
0.87, 0.04, 42
XYZ
66, 65, 59
LUV
85, 20, 13
HWB
16, 75%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.