Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCCD7
RGB
236, 204, 215
HSL
339, 46%, 86%
HSB
339, 14%, 93%
CMYK
0, 14, 9, 7
LAB
85, 13, -1
LCH
85, 13, 355
OKLCH
0.88, 0.04, 355
XYZ
68, 66, 73
LUV
85, 18, -4
HWB
339, 80%, 7%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.