Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCDD9
RGB
236, 205, 217
HSL
337, 45%, 86%
HSB
337, 13%, 93%
CMYK
0, 13, 8, 7
LAB
85, 13, -2
LCH
85, 13, 352
OKLCH
0.88, 0.04, 353
XYZ
69, 67, 75
LUV
85, 17, -5
HWB
337, 80%, 7%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.