Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCEC1
RGB
236, 206, 193
HSL
18, 53%, 84%
HSB
18, 18%, 93%
CMYK
0, 13, 18, 7
LAB
85, 9, 11
LCH
85, 14, 48
OKLCH
0.87, 0.04, 45
XYZ
66, 66, 60
LUV
85, 19, 14
HWB
18, 76%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.