Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECCFC5
RGB
236, 207, 197
HSL
15, 51%, 85%
HSB
15, 17%, 93%
CMYK
0, 12, 17, 7
LAB
85, 9, 9
LCH
85, 13, 44
OKLCH
0.88, 0.04, 40
XYZ
67, 66, 62
LUV
85, 18, 11
HWB
15, 77%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.